![]() OLED TVs are always impressively thin, but Sony has managed to make use of that in order to elevate the A90J’s design to the next level. This is one of the most beautiful TVs currently available and even one that Sony itself will not be able to easily surpass in the future. It’s fair to say that almost any OLED TV can look good due to its inherently thin profile, yes, but Sony has done something truly special with A90J’s design: by incorporating the sound system into the screen (more on that later) and going for the slimmest bezels possible - just enough room for microphones, a Sony logo under the screen and… that’s basically it - looking at this TV face-on can’t help but be astounded by the classy minimalism expressed here. Here’s why.Īmazing looks, premium built, solid connectivity I got to work with the 65-inch model of the Sony A90J for the last three weeks or so and… yeah. The hype leading to this television’s release has been insane, to the point that doubt had started to creep in the hearts of reviewers expecting to see what it’s all about: it cannot possibly be that good a TV, even for a Sony OLED, can it? The Japanese really do offer this combination with the A90J, their best OLED TV for 2021, a Master Series entry and arguably one of the best products to ever feature the Sony Bravia logo. Sony has an answer to that question: a 2021 model can make its case by combining a better OLED screen, a powerful processor and years of image enhancement experience. So how can a new 2021 OLED TV make its case compared to a number of already excellent - and now heavily discounted - 2020 models? Ever since CES 2021 and LG’s announcement of new OLED displays, there have been expectations of brighter, better OLED TVs - but those, unfortunately, seem to not have been met by most traditional implementations. It’s no secret that OLED TVs seemed to have hit a wall during the last couple of years compared to LED/LCD ones: the former still offered top picture quality but were not getting any better overall, while the latter improved in certain areas while retaining their advantages. ![]() Any OLED TV can claim to offer a high-quality picture these days, so how can a more expensive one stand out from the crowd? Sony found a way to do exactly that and the A90J proves it in a spectacular fashion. ![]()
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